Sepehr Rang Arafam
CEO STATEMENT Sepehr Rang Arafam Co., abbreviated SeRACo. (www.rangarafam.ir) was founded in 2006 by Eng. Bakhtyar Khosravi, who introduced his idea for ready - made marine paint with vision, great enthusiasm and enterprise. The company has grown to become the largest independent supplier of marine and protective coatings in Iran. Our employees work together to provide our customers in more than whole country with great service and fast delivery of high quality paint. Our paints are tailored to meet every climate and environmental condition that might impact our customers’ requirements. Because we’re a well-defined manufacturing company, we are able to provide our customers with service that is based on know-how and common values. Welcome to SeRA Co.’s world. We hope you will find inspiration and new knowledge on your journey. SeRACo. is located in and expresses the industrial culture of Alborz province, Iran’s capital of precision mechanics and industry. Over its more than ten years in business, in this environment that is replete with resources offering creativity and specific skills, SeRACo. has developed know-how and experience that has enabled it to lead its market, because of the excellence of its products and of the industrial solutions it offers. Product quality, innovative solutions, technical skills, investments in research and development, and advanced technologies have been SeRACo.’s distinguishing traits ever since it was founded. SeRACo. invests at least 5% of its turnover into the development of new products, services and processes that enable the company to enjoy a competitive advantage and be a leader on its market. Production facilities are equipped with advanced machinery and equipment, and are constantly upgraded. Continuous innovation, a commitment to ongoing improvement, and the highest consideration for the customer’s requirements have enabled our company to consolidate its image over the years as a reliable, competitive partner on the regional level. MISSION Customer satisfaction is the yardstick we use to measure our success. We’re committed to: • Pursuing excellence in every facet of our operation. • Fostering innovation • Standing by the customers’ side and helping them develop their business • Offering our employees a satisfying job and the opportunity to grow professionally. • Creating value for our partners, employees and stockholders. We believe that the ability to excel requires: • Integrity • Ethical behavior • Straightforwardness • Knowledge • Creativity • Competency • Teamwork VISION Our dream is to make the quality and the innovative design of our solutions so attractive that customers consistently prefer the product lines we offer. OUR VALUES Our organization works in compliance with Codes of Ethics and Discipline that are available for viewing on our website. In particular, they emphasize: • Doing one’s job in compliance with all applicable laws and regulations. • Acting with a spirit of mutual respect. • Meeting moral and social obligations. • Complying with regulations on the protection, health and safety of people. • Conserving resources and protecting the environment. • Refusing to make decisions based on personal self-interest. • Contributing to the development of the local communities where we operate, with the adoption of a code of ethics that ensures commitment, honesty, propriety and respect for rules. HOW WE CREATE ADDED VALUE FOR OUR CUSTOMERS • Outstanding product quality and reliability • Competitive cost of ownership • Wide range of products • Superior customized solutions, with complete drive units available • State of-the-art technologies and facilities • Proven experience in the majority of the applications in numerous industrial sectors • Competent, dedicated teams of engineers, technicians and fitters to support the customer's project • On-line product calculation and selection tool • On-site service and commissioning OUR MAIN INDUSTRIAL SEGMENTS With over decades of experience in the manufacturing and commissioning SeRA Co. has become a power transmission leader in all industrial segments. SeRA Co. has forged many strategic partnerships with leading companies. Relationships forged from SeRA Co.'s know-how and expertise, offering turn-key solutions for nearly every application. SeRA Co. smart solutions, thanks to product designed around modularity, robustness and reliability, help customers to minimize Total Cost of Ownership of plants, reducing maintenance costs and enhancing energy saving. At SeRA Co., we understand that our customers’ requirements vary from region to region and from business to business. So we combine extensive knowledge of customer’s business with a focus on their unique needs to provide the best possible products and services. MARKET SEGMENTS We are proud to work with customers in the following areas: • Protective • Marine • Container • Yacht • Decorative PAINT SOLUTIONS With paint solutions designed to work in a wide range of environmental conditions, SeRA Co. can meet all of your protective needs. TECHNICAL SERVICES Our services cover the entire coating process, including: Training Project planning and budgeting Issuing paint specifications Contractor evaluation Project follow-up, including condition surveys, surface preparation and paint application Project documentation, including progress report preparation, final reports and environmental documentation COATING CONSULTING High quality paint is just one part of SeRA Co.’s total coating solutions. It’s also important to choose the right application techniques, equipment and coating system. That is why our local and site offices offer consulting services. SERA CO. IS A LEADING SUPPLIER OF HIGH-QUALITY PAINTS TO HEAVY INDUSTRY. Drawing on decades of experience from the marine segment, SeRA Co. offers anticorrosive coatings for virtually any type of steel structure. Our coatings deliver proven long-term effectiveness, protecting components in even the most challenging environments, including offshore oil and gas structures and the insides of chemical tanks. SeRA Co. paints can be used in both alkaline and acid environments. In just a few days, we can supply the right product in a standard shade (including RAL, NCS and BS) for your industry and project, even for smaller tasks. SeRA Co. customers can be all over the world, so our products meet global specifications and our assortment is available wherever you are. We work with customers in numerous business segments • Oil and gas (onshore and offshore) • Petrochemical plants • Port machinery (cranes) • Wind turbines • Bridges • Railway carriages and wagons • Chemical plants MARINE As one of SeRA Co.‘s core business segments, our marine paints cover new buildings and maintenance, both onboard and in drydock. FOULING CONTROL PRODUCTS SeRA Co. offers a complete range of fouling control products based on two main technologies - antifouling and fouling release. Our comprehensive antifouling product range offers great flexibility in specifications to meet the unique needs of today’s customers. The highly innovative fouling release product range offers exceptional fuel-saving potential without the use of biocides. BALLAST TANK COATINGS SeRA Co. has a complete range of ballast tank coatings, all of which meet the latest performance criteria while delivering optimum performance and protection for ships’ vital parts. Our ballast tank coatings combine a strong track record with such innovative technology, such as patented fibre reinforcement. TANK COATINGS SeRA Co. tank coatings meet the specific demands unique to each type of cargo being transported. Our broad product assortment offers the ultimate protection for the widest array of liquid cargoes. CARGO HOLD COATINGS SeRA Co. offers a complete range of coatings for cargo holds that provide outstanding corrosion protection as well as excellent wear and impact resistance. SHOP PRIMERS SeRA Co.’s shop primers have been developed to help new building yards achieve optimum production flow by combining superior corrosion protection with excellent cutting and welding properties. SeRA Co. offers a wide range of advanced corrosion protection solutions using epoxy technology. SERA CO.’S MARINE RANGE Fouling control products Fouling release products Ballast tank coatings Tank coatings Coatings for cargo holds Shop primers Coatings to protect superstructures, decks and engine rooms CONTAINER SeRA Co. has grown over the last years to become the regional’s leading supplier of container coatings, both for new containers and for the renovation of older units. Our organisation, expertise, product range and communication are highly valued by leasing companies, ship owners, container factories and other end users. Protective coatings account for around seven percent of a container’s total cost, and a container’s life can be extended considerably with the right coating system. Therefore, it is extremely important for every end user to choose the right coating supplier. The coating must both protect the container against rust and fulfil the container owner’s decorative requirements. SUPER YACHTS SeRA Co.’s ProSystem Products - ProFiller, Pro-Build and ProFinish - are part of the special range of products supplied to professional boatyards and new building and repair yards for super yacht projects. YACHT SeRA Co. supplies all types of coatings, varnishes and boat care products for use in building and maintaining sailing and motor boats. The SeRA Co. yacht product range: PRIMERS Our range of primers provides an exceptional sealing layer with high water resistance and superior adhesion properties on many surfaces, including wood, steel, plywood, aluminium, fibreglass and ferrocement. The primers provide excellent protection above and below the waterline. ANTIFOULING We have a complete range of effective and environmenta
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